PAULA M. KURZAWA
Street legal tone. Race-inspired emotion. Classic V8 attitude.
PULSE is a unified interaction system where vehicle performance and human input synchronize into a single, responsive experience.
Visual Systems for Automotive Experience
Designing high-detail visual systems that translate complex vehicle concepts into clear, actionable insights.
Supporting:
design decision-making
engineering communication
user experience development
Background in precision imaging, visual systems, and automotive concept development
Identity System
The Pulse identity integrates a continuous waveform into the vehicle’s visual language.
The waveform rises and flows through the form—representing the moment where driver and vehicle synchronize as a unified, responsive system.
